Business happens in real time, this is true today more than ever before because of the recent explosion in the types of data that require businesses to take action inmediatly: social data relevant to your customers and industry, contextual data that can tell you about the location, weather and traffic data affeting your customers, and product and supply chain data. This includes information from connected devices and sensors running your business

Fast Data is a complementary approach to Big Data. For managing large quantities of data in motion that helps organizations get a jump on those business-critical decisions. Real time data is the continuous access and processing of events and data in real time for the purposes of gaining instant awarness and instant action. Real Time Data takes action on events and information before they even enter a Big Data System

This huge amount of data is streaming constantly and never ends and yet today’s big data approaches are still focused on batch-processing, which means your reaction time is limited. businesses wait minutes, hours, and even days to take action or gain insight from the data. Real-time Data gives you elastic processing and analytics, so you can take action and gain insight right now.

IoT data, mobil phones, RFID tags, Industry PLC’s, ATM’s Security Video, traffic monitoring, social data. These are just a few of the many valuable Real-time, streaming, unstructured, real time data sources the too often go underused in businesss today, but the volumes, speeds, and scale of real time data mean you can’t monetize it with off-the-shell cloud capabilities.